Fostering Sustainable Behaviours

Free e-Book ‘Fostering Sustainable Behaviours‘ by Doug Mackenzie-Mohr

Tools to foster sustainable behaviours

  • Commitment: From intention to action
  • Prompts: Remembering to act
  • Norms: Building community support
  • Communication: Effective messages
  • Incentives: Enhancing motivation
  • Conveniences: Making it easy to act

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Community-Based Social Marketing

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